About Us

Our Story: Rooted in Purpose, Crafted by Nature

Salt of the Earth began as a passion project between a group of friends who shared a deep love for wellness, clean living, and the sacred connection between nature and nourishment. Each came from different walks of life, but all carried a common belief: that food should be as real and restorative as the earth it comes from.

Driven by a desire to reconnect with what’s pure and essential, they discovered the unmatched quality of sea salt harvested by hand through traditional methods. Rich in trace minerals and unrefined by modern processes, this salt felt different — grounding, nourishing, alive. It wasn’t just a seasoning, it was a return to something sacred.

What started as a simple search for a cleaner, more intentional way to nourish their bodies quickly evolved into a calling to share it with others. Guided by integrity, transparency, and reverence for the natural world, they built Salt of the Earth as a way to bring the purity of tradition back into everyday life.

Every crystal tells a story — of ocean, earth, and the ancient traditions that nourish us. We believe in honoring the source, supporting the natural ways of harvesters, and bringing you a product that’s as real and grounding as it gets. Our sea salt carries that original intention — to support wellness, celebrate simplicity, and help people return to the wisdom of the earth.

At Salt of the Earth, we invite you to season your meals — and your life — with something sacred, wild, and wonderfully natural.